The Aprilia RS 660 represents a significant step forward in the sportbike segment for enthusiasts who crave performance without compromising everyday usability. Launched in India as part of Aprilia's commitment to delivering high-performance motorcycles tailored for local conditions, this model has garnered attention for its advanced technology and striking aesthetics. The bike comes in one variant and three colours: Racing Black, Acid Gold, and Tribute. The price for the Aprilia RS 660 starts from ₹17,74,000 (ex-showroom).

At the core of the Aprilia RS 660 is a robust 659 cc parallel-twin engine that delivers an impressive 100 bhp at 10,500 rpm and a torque output of 67 Nm at 8,500 rpm. The motorcycle features a six-speed gearbox, which includes an optional quick shifter for smooth and effortless gear changes. For braking performance, the RS 660 is equipped with dual front discs measuring 320 mm each, complemented by a single 220 mm rear disc brake system that includes dual-channel ABS for enhanced safety. Weighing in at 183 kg and with a fuel tank capacity of 15 litres, this model remains manageable even for less experienced riders. The suspension system comprises a Kayaba 41 mm upside-down fork at the front, adjustable for rebound and preload with a travel of 120 mm, and a Kayaba mono-shock at the rear, also adjustable in rebound and preload, offering 130 mm of wheel travel for a balanced ride.